Common questions
Short answers to what tourism companies ask us most often. Anything missing? Send us a line.
GEO (generative engine optimization) is about making AI systems like ChatGPT, Gemini and Perplexity find your content, trust it and use it in their answers. Instead of competing for a position in search results, you compete to be named in the answer itself.
SEO covers visibility in traditional search like Google. AIO (AI optimization) covers the full picture: how AI reads your website, which sources it trusts, how facts about your company appear and how all of it is measured. GEO is part of AIO.
Yes. Google says a page must be indexed and eligible to appear with a snippet before it can be shown as a supporting link in AI Overviews or AI Mode. The same foundation — crawling, indexing, useful content and clear internal links — supports traditional search and AI answers.
We run around 200 real travel prompts in six languages through ChatGPT, Gemini, Perplexity and Google, and record where your company is mentioned, who your competitors are and which sources the answers rely on. The result is a visibility map you can compare month to month.
It depends on the website, crawl frequency, competition and the scope of the change. Google says recrawling can take from several days to several weeks, but no change guarantees indexing, ranking or an AI mention. We record a baseline and compare the same measurements over time.
No. We work within the website you already have, whether it runs on WordPress, Wix, Shopify or a custom build. The audit requires no changes on your side.
No. Tourism is our specialty — that is where our measurements run deepest and our prompt sets are ready-made. But the method itself, SEO, GEO and AIO, works for any company that wants to appear in search and AI answers. Get in touch even if you are in another sector.
The first step
Send us your website. We will select a few important travel prompts, review your position and walk you through it in a 30-minute call.